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Ownership Experience Blog

 

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Ownership Experience

3 min read

The Risk of Doing Nothing – A Word from the CEO

Why the post-purchase experience decides who wins next The funny thing about business is that when the world feels uncertain, people tend to hit the...

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4 min read

As AI gets smarter, where does that leave your app?

Futureproof your brand app so it keeps earning attention When was the last time you actually used a brand app? Maybe it came with your new coffee...

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1 min read

Keep your Customers Buying after they Purchase your Product

Post-purchase commerce is one of the easiest ways to unlock new revenue without seeking new customers. In fact, it can be the beginning of a new kind...

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2 min read

Anticipate Every Need: Achieving Proactive Product Support

Once a customer owns a product, their relationship with the brand evolves. When they have a question or run into a problem, they expect quick and...

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1 min read

Make It Personal: How Brands Can Elevate Personalization with Context

This is part of our Customer Engagement Blog Series, where we will share four fundamental pillars of customer engagement framework and key strategies...

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2 min read

Identifying Customers & Their Products: Groundwork for High Engagement

One of the biggest challenges for product brands today is simple: knowing who their customers are. This is especially true for brands that sell...

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4 min read

Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands

As we step into the new year, now is the perfect time for brands to evaluate how well they’re meeting customer expectations. For durable goods...

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3 min read

Unlocking the Power of First-Party Data in Modern Marketing

In the ever-evolving landscape of digital marketing, the reliance on third-party data has become increasingly fraught with challenges, from stringent...

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5 min read

Why Your Current ESP Offering Might Be Failing You

Stagnant or declining Extended Service Plan (ESP) sales represent a missed revenue opportunity and can harm product and brand perception. However,...

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3 min read

How Smart QR Codes are Personalizing Consumer Engagement

QR code scans reached 26.95 million in 2023—a 433% increase over the past two years. In what feels like an instant, QR code interactions have...

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