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Posts By Matt Parsons

Building a CX Tech Stack for Durable Goods Brands

What should you include in a CX Tech Stack? In today's competitive landscape, brands are bombarded... Read More

Grow eCommerce Revenue Using First-Party Data

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Precision Commerce℠: A Personalized and Proven Approach to Direct Sales

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2020 Revenue Planning: Three Reasons to Prioritize Your Ownership Experience

Most brands are no doubt experiencing higher uncertainty than usual due to factors such as U.S.... Read More

The Importance of First Party Data From Product Registrations

If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a... Read More

Customer Experience and Technology Driving CMO Investments

The role of CMO continues to evolve. Today’s CMOs are largely responsible for the customer... Read More

Using Data to Communicate Brand Value

A brand’s customer experience is only as good as its ability to reach the right customer, at the... Read More