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Ownership Experience Blog

 

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Customer engagement

2 min read

Anticipate Every Need: Achieving Proactive Product Support

Once a customer owns a product, their relationship with the brand evolves. When they have a question or run into a problem, they expect quick and...

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1 min read

Make It Personal: How Brands Can Elevate Personalization with Context

This is part of our Customer Engagement Blog Series, where we will share four fundamental pillars of customer engagement framework and key strategies...

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2 min read

Identifying Customers & Their Products: Groundwork for High Engagement

One of the biggest challenges for product brands today is simple: knowing who their customers are. This is especially true for brands that sell...

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3 min read

The Secret to Brand Growth? Engaging Current Customers.

Today’s product brands are up against a lot. Between rising costs, supply chain challenges, and growing competition from both legacy and DTC brands,...

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4 min read

Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands

As we step into the new year, now is the perfect time for brands to evaluate how well they’re meeting customer expectations. For durable goods...

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3 min read

How Smart QR Codes are Personalizing Consumer Engagement

QR code scans reached 26.95 million in 2023—a 433% increase over the past two years. In what feels like an instant, QR code interactions have...

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1 min read

The Importance of First Party Data From Product Registrations

If you wanted to know what it’s like to downhill ski or scuba dive, you could watch a film, read a book, or ask a friend. However, it’s unlikely that...

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4 min read

Why your current customers are your most valuable customers

When it comes down to it, there are only two ways to grow your business. The first is obvious: spend the time and money needed to acquire new...

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