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Ownership Experience Blog

 

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3 min read

The Risk of Doing Nothing – A Word from the CEO

Why the post-purchase experience decides who wins next The funny thing about business is that when the world feels uncertain, people tend to hit the brakes. We’ve seen it happen again and again. Teams cut budgets, pause innovation and new ideas that...

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4 min read

As AI gets smarter, where does that leave your app?

Futureproof your brand app so it keeps earning attention When was the last time you actually used a brand app? Maybe it came with your new coffee...

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1 min read

Keep your Customers Buying after they Purchase your Product

Post-purchase commerce is one of the easiest ways to unlock new revenue without seeking new customers. In fact, it can be the beginning of a new kind...

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2 min read

Anticipate Every Need: Achieving Proactive Product Support

Once a customer owns a product, their relationship with the brand evolves. When they have a question or run into a problem, they expect quick and...

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5 min read

Stronger Than Stars: How Verified Reviews Gain You More Customers

A wall of five-star reviews used to be a sign of success. Today, it’s a red flag. Shoppers ignore generic praise like “Great product!” not just...

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1 min read

Make It Personal: How Brands Can Elevate Personalization with Context

This is part of our Customer Engagement Blog Series, where we will share four fundamental pillars of customer engagement framework and key strategies...

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5 min read

How to Adapt to the Unstable Tariffs' Impact on Businesses

If you’re a CX or marketing leader at a product brand, you’re probably feeling the squeeze. Tariffs are climbing, inflation is sticking around and...

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2 min read

Identifying Customers & Their Products: Groundwork for High Engagement

One of the biggest challenges for product brands today is simple: knowing who their customers are. This is especially true for brands that sell...

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3 min read

The Secret to Brand Growth? Engaging Current Customers.

Today’s product brands are up against a lot. Between rising costs, supply chain challenges, and growing competition from both legacy and DTC brands,...

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4 min read

Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands

As we step into the new year, now is the perfect time for brands to evaluate how well they’re meeting customer expectations. For durable goods...

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