2 min read
Identifying Customers & Their Products: Groundwork for High Engagement
One of the biggest challenges for product brands today is simple: knowing who their customers are. This is especially true for brands that sell...
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Ownership Experience Blog
Ownership Experience
4 min read
Breaking Down Silos: A Difficult Challenge for Customer-Focused Brands
As we step into the new year, now is the perfect time for brands to evaluate how well they’re meeting customer expectations. For durable goods...
3 min read
Unlocking the Power of First-Party Data in Modern Marketing
In the ever-evolving landscape of digital marketing, the reliance on third-party data has become increasingly fraught with challenges, from stringent...
5 min read
Why Your Current ESP Offering Might Be Failing You
Stagnant or declining Extended Service Plan (ESP) sales represent a missed revenue opportunity and can harm product and brand perception. However,...
3 min read
How Smart QR Codes are Personalizing Consumer Engagement
QR code scans reached 26.95 million in 2023—a 433% increase over the past two years. In what feels like an instant, QR code interactions have...
5 min read
Boost Consumer Durable Sales: The Power of Reviews & Ratings
Why Reviews are the Unsung Hero of Consumer Durable Sales Customer reviews and ratings play a pivotal role in the success of any product or service,...
5 min read
Go Green, Save Green: Digitizing the Post-Purchase Experience
What do today's conscious consumers really want? Today’s product owners have high expectations for convenience, accessibility, and on-demand...
8 min read
Building a CX Tech Stack for Durable Goods Brands
What should you include in a CX Tech Stack? In today's competitive landscape, brands are bombarded with a vast array of technology solutions that...
5 min read
From Siloed to Seamless: Optimizing a Durable Goods Tech Stack
How to Build (or Re-Build) a CX Tech Stack for Greater Customer Experience When it comes to delivering an exceptional customer experience (CX), the...
2 min read
The Future of Ownership Experiences
Imagine your customers being able to access the product information and support they need on demand, in a matter of seconds, and engaging with your...