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Ownership Experience Blog

 

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Customer insights

5 min read

How to Adapt to the Unstable Tariffs' Impact on Businesses

If you’re a CX or marketing leader at a product brand, you’re probably feeling the squeeze. Tariffs are climbing, inflation is sticking around and...

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2 min read

Identifying Customers & Their Products: Groundwork for High Engagement

One of the biggest challenges for product brands today is simple: knowing who their customers are. This is especially true for brands that sell...

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3 min read

The Secret to Brand Growth? Engaging Current Customers.

Today’s product brands are up against a lot. Between rising costs, supply chain challenges, and growing competition from both legacy and DTC brands,...

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3 min read

Unlocking the Power of First-Party Data in Modern Marketing

In the ever-evolving landscape of digital marketing, the reliance on third-party data has become increasingly fraught with challenges, from stringent...

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