Concierge 2.0 Is Here: A New Era of Ownership Experience for Brands and Their Customers

Today marks a milestone for Registria and for the brands and consumers we serve. Concierge 2.0 is officially live and it represents the most significant leap forward in our mission to transform the product ownership experience.

More Than a Product Launch

This isn't just an upgrade. The 2.0 enhancements we’ve made to Concierge^SM are a fundamental leap of what it means to support a customer after they purchase a product. Where traditional experiences begin and end at a single touchpoint and are disjointed, Concierge 2.0 centralizes the entire ownership journey in one hub, delivering ongoing value for brands and their customers.

Where It All Started

When we first launched Concierge, it was the first of its kind. For the first time, a brand's customers could register their products and instantly access everything they needed — manuals, videos, warranty information — all specific to the exact products they owned from the brand. No hunting through websites, no frustrating support calls. Just the right resources, right away.

The response spoke for itself. 70% of customers immediately accessed resources after registering, and more than half returned to their Concierge repeatedly accessing over 3 resources per visit. Customers weren't just registering products; they were coming back because the experience was genuinely useful.

That foundation proved something important: when brands invest in the post-purchase experience, customers respond. Concierge 2.0 builds on that proof and takes it even further with fundamental essentials, plus additions for care and commerce.

What Concierge 2.0 Means for Brands

The brands winning today aren't just selling products. They're building lasting relationships with their customers. Concierge 2.0 equips brands to do exactly that.

With Concierge 2.0, brands gain tools to:

• Engage customers at every stage of the product ownership journey, not just at the point of registration or inbound support calls
• Generate authentic reviews that build trust and fuel growth
• Meet customers' needs proactively, delivering the right experience at the right moment. A new AI Assistant* within Concierge makes it possible.
• Drive deeper insights that sharpen strategy and inform smarter decisions

The result? Deeper brand loyalty, stronger customer relationships and measurable business value.

*Client access only

What Concierge 2.0 Means for Customers

For consumers, owning a product should be simple, seamless and satisfying. Concierge removes the friction and frustration that so often gets in the way — putting everything customers need, whenever they need it, right at their fingertips.

Whether it's product support, warranty information, tips or personalized content, Concierge 2.0 makes every touchpoint feel intuitive and effortless. Better ownership experiences build better brand relationships. That's good for everyone.

What's Next

We're committed to staying at the forefront of ownership experience innovation and we're just getting started. We’ll continue to advance the power and role of the AI Assistant. And we’ll be introducing even more ways for brands to unlock new revenue opportunities within Concierge through meaningful, timely engagement. Stay tuned!

Interested in learning how Concierge can transform your brand's customer experience? Get in touch with us today.