2 min read
From Moth Balls to Mobile: Product Registration for our Generation
The headline captures my eyeballs: “$150 Moth Insurance Policy at No Extra Cost.”
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Ownership Experience Blog
1 min read
Enhancing the Ownership Experience with Mobile
As brands, it’s imperative to connect with customers where they are. Given the steadily increasing number of people using mobile devices around the...
3 min read
Tales From India: Mission Chai
Bangalore, INDIA – Several of the global brands Registria serves recently invited us to India to visit with their local teams about how our services...
3 min read
Three Trends Impacting Home + Housewares Brands
Chicago, IL – It’s the final day of the 2018 International Home + Housewares show (#IHHS2018), and everywhere we go the energy level is still high....
1 min read
Connecting Brands and Customers for Safer Product Communication
Last week I attended my first Annual Meeting for ICPHSO (International Consumer Product Health and Safety Organization). Celebrating its 25th year,...
2 min read
Turning Product Registration on Its Head
New York City -- It’s always fun to speak to customers, especially when the conversation is unexpected. The other day I was being interviewed by...
1 min read
Holiday Interview: Increase Ratings and Reviews with Matt Parsons
Denver, CO - The holiday season is ramping up, and if this year follows predictions, most browsing and shopping will be done online. As your brand...
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2017 CHESS SHOW: Accelerating Connectedness with Your Customers
Earlier this month we were pleased to attend and sponsor IHA CHESS 2017. CHESS – Chief Housewares Executive SuperSession – is the International...
2 min read
An Under-Served Market for Brands
Do companies care about their customers after the sale is made? While most brands would probably say “Yes, of course!” that’s not the vibe that...
2 min read
Why the user experience is one of the best investments you can make
User experience is a hot topic in today’s business world. And for good reason, because as companies adapt to new technology, trends, and consumer...