Study: Millennials & Affluent Consumers Want Swift Mobile Connection
DENVER, CO--(Marketwired - April 26, 2017) - A new study commissioned by Registria found that younger and more affluent consumers would prefer to...
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Heather Wilkerson : Mar 1, 2018 12:09:10 PM
Last week I attended my first Annual Meeting for ICPHSO (International Consumer Product Health and Safety Organization). Celebrating its 25th year, the organization brings together product safety proponents from around the world to exchange ideas and learn from each other, which was apparent at the event in Orlando. Everyone I met was welcoming and one could feel the shared passion around the common goal of the well-being of customers and product safety.
It was refreshing to see such openness regarding thinking about what’s best for consumers, part of which is meeting customer expectations to best “serve” them. As such, technology isn’t perceived as a “must do” or an obligation, but rather an opportunity; many folks want to fully understand where technology can make the lives of consumers better, as well as what they need to consider for adoption as it relates to compliance.
I was honored to participate in a breakout session on how technology can improve the product recall process. I emphasized three key points:
I look forward to next year’s annual gathering. Within a year, we’ll see the explosion of voice-enabled platforms. Connected devices and technology will continue to create opportunities for ICPHSO members to better connect with their consumers.
DENVER, CO--(Marketwired - April 26, 2017) - A new study commissioned by Registria found that younger and more affluent consumers would prefer to...
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