2017 STATE OF THE INDUSTRY: CONSUMER TRENDS IN PRODUCT REGISTRATION

Product registration—as the first touchpoint in the customer journey—has become a strategic priority for consumer brands.

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Useful insight to benchmark your product registration and customer engagement programs.

We are pleased to announce the release of Registria’s signature research report—2017 State of the Industry: Consumer Trends in Product Registration. It is our privilege to introduce research that is six years in the making. Some data points look back 10-years, prior to the launch of the iPhone and the beginning of mobile transforming our lives. Working with more than 100 brands, Registria is in a unique position to bring you insights based on actual consumer registration behavior.

Registria analyzed product registration data from 100+ global brands to identify:

  • What are the disruptive trends in registration?
  • Who are the consumers that register?
  • How do these consumers register?
  • And much more...

We believe this research will change the way you think about and invest in product registration as the first step in your customer’s ownership experience.

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