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Posts By Chris McDonald

Service Takes Over: The Big Pivot for Product Brands

The series explores the extended warranty and service market and the new trends brought to light by... Read More

Ownership Experience Key Performance Indicators (KPIs)

An important set of Key Performance Indicators (KPIs) have emerged as brands transform their owner... Read More

Personalize the Ownership Experience with Accurate and Authentic Owner Data

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The Secret to Creating Valuable, Lifetime Relationships with your Customers

For companies that rely on product sales, customers are the lifeblood of the business. Or so it’s... Read More

From Moth Balls to Mobile: Product Registration for our Generation

The headline captures my eyeballs: “$150 Moth Insurance Policy at No Extra Cost.” Read More

Tales From India: Mission Chai

Bangalore, INDIA – Several of the global brands Registria serves recently invited us to India to... Read More

Turning Product Registration on Its Head

New York City -- It’s always fun to speak to customers, especially when the conversation is... Read More

Registria's Photoregister Launches Unique Mobile Juvenile Product Registration Solution to Increase Product Safety

DENVER, CO--(Marketwired - Oct 19, 2015) - Registria is proud to announce today the launch of its... Read More

On Being Named a DMA Innovation Awards Finalist

I admit it. When the Direct Marketing Association named Registria a finalist for their presitgious... Read More