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We are all about innovation for better product ownership experiences

We believe in authentic connection. We insist on incredible experiences. Here at Registria we combine expertise and data with technology to empower global brands to connect with every product owner and give them the best ownership experience possible.

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WHO WE ARE

Our mission, vision and values

Since we launched in 2012, Registria has been a leader in product ownership innovation. As a gathering of creative and analytical thinkers - resourceful problem-solvers that think from the outside in - we are dedicated to delivering incredible Ownership Experiences to brands and their customers around the world.

VISION

We dream of a day when all product ownership experiences are smart, personalized and valuable for both owners and brands – and serve the greater good.

We aspire to provide solutions that are:

  • Frictionless and easy
  • Intuitive and responsive
  • Fostering open and mutually beneficial two-way engagement
  • Actively sustainable and reducing waste
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MISSION

Registria is on a mission to equip the world’s most innovative brands with the tools and services to create delightful post-purchase experiences for everyone.

Key outcomes we focus on include:

  • Higher satisfaction for both brand and product owner
  • Increasing customer lifetime value
  • More first-party owner data and insights
  • More engaged owners
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VALUES

At Registria, we love a good challenge and the satisfaction that comes with achieving phenomenal outcomes.

We welcome new faces, new ideas and fresh perspectives from the entire Registria team.

We are passionate about diversity, equity, inclusion and always looking for ways we can improve personally and professionally.

Contribution matters here. We pride ourselves on our collaborative company culture, and we’re constantly taking new initiatives to foster growth— for our clients, team members and our community.

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REGISTRIA REACH

Community & Responsibility

Registria dedicates volunteer time and financial support to reach and give back to the communities our employees live in. We support one another with a deep commitment to employee well-being, happiness and quality of life. We work hard and we celebrate too. We’re big on hosting fun team events, socials and expressing lots of appreciation for our employees.

REGISTRIA'S TIMELINE
Company History
From the beginning, Registria has prioritized exceptional ownership experiences, creativity, innovation and conscious community support.

EARLY YEARS

2012

Registria founded in Denver, Colorado

2014

The launch of PhotoregisterSM revolutionizes mobile product registration

2014

2015

Extended Service Plans added to the registration experience, take value to a whole new level

2016

PhotoregisterSM launched for Web and Facebook Messenger

2016

2017

Accessories and offers are added to the registration experience to improve the customer buying journey

2018

Voice-Enabled registration launched via Alexa and Google Assistant

2018

2019

Added Text-for-support for easy-access to product resources

2020

2020

Global launch of Care programs to support more owners and brands.

 

Partnership expands with 140+ brand partners and a wider Care dealer network

2020

2021

Over 20 million product owners chose PhotoregisterSM to register their new products

2023

Registria announces ConciergeSM

2023

2024

Registria announces My Products

2025

INTO THE FUTURE

Registria continues to innovate and expand relevant products and services that improve every stage of the ownership lifecycle

MEET THE TEAM

Registria Leadership

Innovation changes lives when we work together. Here at Registria, our leadership is committed to creating a workplace ecosystem where everyone feels heard, seen, acknowledged and appreciated. Diversity drives innovation and inclusivity thrives on transparency.
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Collin Cohen

CHIEF EXECUTIVE OFFICER

 

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Matt Parsons

CHIEF REVENUE OFFICER
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Debi Srdoc

CHIEF FINANCIAL OFFICER / CHIEF OPERATING OFFICER
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Vipin Hegde

CHIEF TECHNOLOGY OFFICER

 

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Heather Wilkerson

CHIEF MARKETING OFFICER
REGISTRIA AWARDS
Acknowledgements for Innovation

 

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REGISTRIA CAREERS

Come work with us!

 

Registria is growing and we want you on board for the experience (no pun intended). Take the next step in your career at a company where every employee has a crucial impact on both our clients’ success and our own.

Visit our careers page to see open positions.

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