We’re passionate about ownership experiences (OX) that create value for brands and product owners.
Check out our latest resources for insights on everything OX.
First-Party Customer Data is Sweeter Than Any Cookie
Regardless of the cookie-replacement technology Google eventually rolls out, it’s time for brands to establish their own process of customer identification and relevant targeting using high-quality, brand-owned, first-party data. Registria SVP of Marketing, Heather Wilkerson, explains more in this new post.
Elevating Connected Devices to the Next Level of Customer Engagement
We recently published a blog about how QR codes are everywhere because of the pandemic and how they may fit into a brand’s Ownership Experience strategy. As we continue to explore the topic of the many entry points a new product owner can have with the brand, in this post we’ll discuss the role of connected devices.
Opening Up New Channels for Customer Engagement
Leading companies who have transformed their product registration process into an owner-centric onboarding experience have realized an increase in the average value of each registration.
EVENTS AND WEBINARS
On-Demand Webinar: Identifying Opportunities to Open New Direct Sales Channels
Join Registria’s VP of Marketing, Heather Wilkerson, Product Marketing Manager, Carla Moody and COO, Matt Parsons as they explore new revenue channels brands can open in 2021 by implementing Precision Commerce strategies.
Warranty Innovations Wrap Up with Alison Parr
The Extended Service Plan and Warranty Innovations Conference went virtual in 2020. Catch up with trends, insights and learnings from this year’s session.
Connecting Brands and Owners in the Home
IHA’s Housewares Show was canceled in 2020, so we set ahead to share insights and trends from our housewares clients during this on-demand webinar.
REPORTS AND GUIDES
Triggering the Next Point of Sale
Acknowledging Onboarding as the first trigger is only the beginning of reaching your new customers. Post-purchase deserves focus with more opportunity for sales and growing customer lifetime value.
Growth Playbook: Forging Direct Relationships with Your Owners
It’s clear that consumer durable brands need to build direct relationships with their product owners. We’ve compiled a quick Growth Playbook to help brands implement innovative strategies to engage their owners throughout the Ownership Experience.
Ownership Experience Trends from Stay-at-Home
Our analysis from early Stay-at-Home in 2020 validates the accelerating the need for brands to develop strategies to engage meaningfully with owners.
Registria Recognized with OnCon Icon Top 25 Marketing Vendor Award
The OnCon Icon Awards recognize the top 25 marketing vendors across the globe. Recipients are chosen by their peers based on product/service offerings, innovation and thought leadership.
Registria Adds Extended Service and Care Industry Veteran
Daniel Cantafi has been named Senior Vice President, Sales and Account Development for Registria.