We’re passionate about ownership experiences (OX) that create value for brands and product owners. Check out our latest resources for insights on everything OX.
Grow eCommerce Revenue Using First-Party Data
Ecommerce is growing exponentially as brands realize the need to invest in launching or enhancing their Direct-to-Consumer digital store fronts to meet new market demands.
How First-Party Data Can Connect You to Your Amazon Customers
On April 8, 2021, Amazon curbed access to key first-party data such as customer name and address to sellers that use the Fulfillment by Amazon (FBA) service. For a vast majority of third-party sellers, it will be nearly impossible to follow up with customers via traditional means—let alone build a long-term relationship.
Are you one of these sellers?
Separate Your Brand From the FLoC with First-Party Data
Both Google and Apple are making technology moves that are causing uncertainty for the future of customer identity in digital advertising. Brands can wait to become just another member of the FLoC/flock — or they can choose to chart their own course with first-party data now.
EVENTS AND WEBINARS
On-Demand Webinar: Identifying Opportunities to Open New Direct Sales Channels
Join Registria’s VP of Marketing, Heather Wilkerson, Product Marketing Manager, Carla Moody and COO, Matt Parsons as they explore new revenue channels brands can open in 2021 by implementing Precision Commerce strategies.
Warranty Innovations Wrap Up with Alison Parr
The Extended Service Plan and Warranty Innovations Conference went virtual in 2021. Catch up with trends, insights and learnings from this year’s session.
Connecting Brands and Owners in the Home
IHA’s Housewares Show was canceled in 2021, so we set ahead to share insights and trends from our housewares clients during this on-demand webinar.
REPORTS AND GUIDES
Growth Playbook: Forging Direct Relationships with Your Owners
It’s clear that consumer durable brands need to build direct relationships with their product owners. We’ve compiled a quick Growth Playbook to help brands implement innovative strategies to engage their owners throughout the Ownership Experience.
Ownership Experience Trends from Stay-at-Home
Our analysis from early Stay-at-Home in 2020 validates the accelerating the need for brands to develop strategies to engage meaningfully with owners.
Trend Report: The Rise of the Engaged Owner
In our latest trend report, we validate the increasing desire of product owners to engage with the brands they own immediately after purchase.
Registria Recognized with OnCon Icon Top 25 Marketing Vendor Award
The OnCon Icon Awards recognize the top 25 marketing vendors across the globe. Recipients are chosen by their peers based on product/service offerings, innovation and thought leadership.
Registria Adds Extended Service and Care Industry Veteran
Daniel Cantafi has been named Senior Vice President, Sales and Account Development for Registria.