We thrive on performance-based outcomes. And we’re always keeping our clients’ product owners top-of-mind. We create measurable value for consumer durable brands that also recognize there is a new opportunity to think about the customer as a valuable owner.

Product Registration Resources


Registria at CES 2021

Separate Your Brand From the FLoC with First-Party Data

Both Google and Apple are making technology moves that are causing uncertainty for the future of customer identity in digital advertising. Brands can wait to become just another member of the FLoC/flock — or they can choose to chart their own course with first-party data now.

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Precision Commerce Blog

Precision Commerce: Personalized Approach to Direct Sales

Matt Parsons, Registria’s COO, explains the benefits of a personalized sales approach,  Precision Commerce.

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Product Registration Data Blog

Collecting actionable first-party data to fuel the Ownership Experience

Dominic Abou-Jaoude explains the foundation for an effective data strategy to improve the ownership experience.

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On-Demand Webinar: Identifying Opportunities to Open New Direct Sales Channels

Join Registria’s VP of Marketing, Heather Wilkerson, Product Marketing Manager, Carla Moody and COO, Matt Parsons as they explore new revenue channels brands can open in 2021 by implementing Precision Commerce strategies.

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Registria sponsors Warranty Innovations

Warranty Innovations Wrap Up with Alison Parr

The Extended Service Plan and Warranty Innovations Conference went virtual in 2021. Catch up with trends, insights and learnings from this year’s session.

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IHA Partner Webinars

Connecting Brands and Owners in the Home

IHA’s Housewares Show was canceled in 2021, so we set ahead to share insights and trends from our housewares clients during this on-demand webinar.

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Direct Relationships with Product Owners

Growth Playbook: Forging Direct Relationships with Your Owners

It’s clear that consumer durable brands need to build direct relationships with their product owners. We’ve compiled a quick Growth Playbook to help brands implement innovative strategies to engage their owners throughout the Ownership Experience.

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Ownership Trends Covid

Ownership Experience Trends from Stay-at-Home

Our analysis from early Stay-at-Home in 2020 validates the accelerating the need for brands to develop strategies to engage meaningfully with owners.

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Trend Report: The Rise of the Engaged Owner

Trend Report: The Rise of the Engaged Owner

In our latest trend report, we validate the increasing desire of product owners to engage with the brands they own immediately after purchase.

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Registria Recognized with OnCon Icon Top 25 Marketing Vendor Award

The OnCon Icon Awards recognize the top 25 marketing vendors across the globe. Recipients are chosen by their peers based on product/service offerings, innovation and thought leadership.

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Registria Press News

Registria Adds Extended Service and Care Industry Veteran

Daniel Cantafi has been named Senior Vice President, Sales and Account Development for Registria.

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Registria Press News

Registria expands owner identification methods with Photoregister+

The new solution combines the popularity of Photoregister with QR codes to help brands identify their product owners across global markets.

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What can we help your brand achieve?