Registria Celebrates 10 Years

The year’s end is often a time for both brands and individuals to reflect. Where did we start this year, and what have we accomplished? What challenges did we face and overcome? What goals do we have for the new year?

At Registria, these conversations are lively and productive – and this year we’re also reflecting on the past decade as Registria celebrates its 10-year anniversary! Rewind to the beginning, and it’s incredible to see how far we’ve come. It all started with the idea – the certainty – that we could modernize the product registration experience and not only improve registration rates but ultimately bring brands and their product owners closer together.

Our award-winning product registration service, PhotoregisterTM, turned a cumbersome and dated paper registration process into an easy, engaging, mobile-first experience for new product owners. It also opened a new sales channel for brands; the ability to provide relevant offers at the time of unboxing has proven to be an invaluable strategy for our clients.

The numbers, quite frankly, make us proud. Since Photoregister was introduced in 2015, it has become the primary choice of millions of consumers to register their products and for brands to connect with their product owners.

• Over 45 million Onboarding Experiences 
• Over 24 million owners chose Photoregister as their preferred method of communication 
• Brands have seen up to 180% increase in aftermarket marketing campaign sales  
• The actionable data brands have collected has helped them save up to 33% on call center hours 
• Brands have delivered over 30 million personalized SMS experiences through our platform 

As amazing as this transformation has been, it’s been thrilling working in close partnership with global brands to revolutionize the product Ownership Experience. Starting with the unboxing and onboarding experience, there are countless moments throughout the product lifecycle where brands can engage an owner – and owners can, in turn, initiate engagement with the brand.  

Shout Out to Our Clients 

Registria works with more than 150 brands, but some have been with us from the very beginning and have helped us hone this vision.

One of our first clients, Whirlpool, has seen a 300% increase in product registration rates and a 7X increase in the sales of extended service plans. Whirlpool has also increased verified product reviews twofold.  

“When consumers proactively give us their information, they are twice as likely to engage with us and purchase extended service contracts, water filters, or respond to our marketing efforts.”
Whirlpool Consumer and Appliance Care Manager 

Fitness brand IFit selected Registria to help it extend its market leadership by identifying more product owners through innovative owner onboarding experiences that provided value at every step. This led to a number of benefits, including a 3X increase in registration rates and 4X revenue growth in service plans sold, the majority of which is realized during owner onboarding. In addition, IFit has reduced average call handling time by 33% when it comes to customer support by leveraging the actionable data collected during product registrations to resolve owner questions quicker.

“Registria has helped us identify and onboard millions of new product owners to deliver an exceptional first-use experience and customer support. Together, we’ve built an established and profitable post-purchase sales channel that has been key to the growth of our business.”
Nick Palmer | iFit 

In their first year with Registria, Cuisinart increased registration rates by 68%. Since then, they have realized 69% YoY growth in registrations. The actionable data collected from those product registrations has helped Cuisinart refine their insight into their ownership experiences, send personalized post-purchase campaigns, and fuel social marketing efforts.

“First-Party Data (owner data from registrations) is truly our best customer data. It tells us about who are customers are and then fuels many of the direct and indirect marketing efforts we undertake.”
Christine Kapp | Cuisinart 

There are many, many more success stories I could share if we had more room. Even better, we have learned so much from all the brands we work with. But in order to take advantage of what we’ve learned, we needed a team ready and able to transform that shared knowledge into valuable insights and solutions.

Shout Out to the Registria Team 

Transforming the product registration experience into the Ownership Experience requires diverse skills. But at the heart of it is data. As such, we have built a team with talented individuals who focus on the end-user and our client’s product owners. They understand how to optimize data collection in a user-friendly way, analyze and interpret that data into actionable information, utilize that actionable data to further engage a brand’s customers, and, last but not least, how to build a platform that enables and supports brands providing great ownership experiences.

In addition to the technical side, we wouldn’t be where we are today without our experts (some of whom have been with us the entire 10 years!) who work every day with our great clients. Their dedication and focus on client outcomes transformed how brands onboarded their product owners (They’re currently transforming the next generation of Ownership Experiences…).

As Registria has grown, our team continues to grow in size and impact. One of the programs I’m proud of is “Registria Reach,” our employee-led efforts to give back to the communities we live in financially and through volunteer work. Over the past 10 years, Registria has donated thousands of dollars and countless volunteer hours to organizations like Feeding America, The Center on Colfax, UNCF, Colorado Trail Foundation, Boulder County Community Foundation, A Precious Child, and others.

We also know how to have fun together (Go Rockies!) outside of work and how to reset and take a recess from work. It’s no secret that a healthy work/life balance is important for continued creativity and passion in one’s work, and it’s that creativity and passion that has kept Registria thriving for the past decade.

"The past decade at Registria has been an absolute pleasure. Working with industry-leading global brands as they transform their ownership experience, and doing it with an exceptional team, has been a highlight of my career. Looking forward, I can’t wait to see what the next generation of the ownership experience looks like."
Alison Parr | SVP Consumer Durables and Electronics

"One of my favorite things about working at Registria for the past 10 years has been the transformation of our product. As we’ve learned more about the Ownership Experience, we respond to new opportunities. It’s an exciting environment when your teammates are always thinking of ways to equip brands to serve their product owners better."
Preston | Senior Director of Architecture

New Year, New Innovations 

Looking back on the past 10 years is rewarding (thanks for tagging along!). But, looking forward is even more exciting. We’ll be kicking off 2023 with the release of even more innovative solutions that bring value to brands and their product owners throughout the entire Ownership Experience (OX). We promise to keep the focus on outcomes, insights, and innovation for another 10+ years! 

Happy Holidays and Happy New Year!   

 P.S. Here’s one of my favorite blogs we’ve written over the last 10 years. (From Moth Balls to Mobile: Product Registration for our Generation)