About Registria

At Registria, we provide solutions and services purpose built to activate every aspect of the customer journey—which begins with the best first impression right out of the box and continues through the ownership experience.

Our Mission

We believe manufacturers should know their customers. Whether a brand sells direct, through retailers or via indirect channels, connecting with the end customer creates great value. We believe consumers want to interact with the makers of the brands they buy. Their expectations are greater than ever—with loyalty, advocacy and repeat purchases at stake.

Registria is an award-winning revenue-as-a-service company that enables more than a hundred of the world’s leading product brands to deliver a powerful ownership experience. Purpose built for manufacturers, Registria integrates technology with digital marketing to connect a brand’s sales, marketing and service capabilities into a comprehensive solution. We enable brands to better understand their buyers, and for buyers to engage directly with the brands they buy throughout the ownership lifecycle. Registria’s mobile registration solution, PhotoregisterSM, provides the fastest way for consumers to register new product purchases via text, email, web, or social messaging.

Redefining the customer journey since 2008

Our Leadership

Our experts in technology, data and services combine to provide the capabilities and trusted expertise to maximize the
ownership experience for brands and the people who buy them.

Chris Mcdonald

CEO

Vipin Hegde Headshot

Vipin Hegde

CTO/SVP Engineering

Debi Srdoc

CFO

Alison Parr

SVP, Consumer Durables & Electronics

Ben Lockett

VP Sales

Jean Chen

VP Marketing