Product Brands Big Pivot Into The Service-Based Economy

Registria recently surveyed 5,785 product owners from a variety of product categories and brands to capture the consumer preferences and sentiment for the service-based model.

2019 TREND REPORT: THE RISE OF THE ENGAGED OWNER

In our latest trend report, we validate the increasing desire of product owners to engage with the brands they own immediately after purchase. This trend defines the title of this year’s report: The Rise of the Engaged Owner.

Registria is in a unique position to bring you insights based on the analysis of thousands of data points from millions of product registration moments and ownership experience events. The analyses reveals that brands making strategic investments in creating memorable post-sale ownership experiences, starting with the onboarding experience, are the ones that are driving stronger owner engagement and loyalty.