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2020 Revenue Planning: Three Reasons to Prioritize Your Ownership Experience

Investing in the ownership experience is not a short-term line item to be added to a long list of marketing technology enablers. It is a long-term investment strategy into your most valuable asset – the people who own your products and who have the most potential for continued loyalty and high margin revenue.

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Prime Day’s Hidden Opportunity

Amazon Prime Day and the holiday shopping season offer significant opportunities for brands, both in terms of sales and the ability to get to know more customers. Registria’s VP of Marketing, Heather Wilkerson, examines the opportunity that Prime Day presents brand’s ability to connect with a large number of product owners.

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Introducing Text-to-Connect for Owner Onboarding

Text-to-Connect is another way that brands can connect with customers and begin to lay the foundation not only for a sale but also for a long-lasting relationship. It is ideal if you display products in showrooms, sell products through trade shows, or if you want to help people make better product decisions in retail stores.

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Unwrapping the 2019 Trend Report

The report sheds light on why it is imperative for consumer durable brands to create direct relationships with their customers. Engaged product owners respond well toward direct and relevant communication as part of an exceptional ownership experience. They share more positive reviews and give higher ratings. And they are more receptive to offers – such as service plan sales and accessories – that are made during the onboarding experience.

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The Importance of First Party Data From Product Registrations

For product brands, one of the foremost methods to acquire first-party data is via product registration. Although the data varies depending on the questions asked during registration, in general registration data includes customer, product, vendor, and purchase specific data, as well as a way to contact the customer directly.

Product registration forms should contain only the most important product information and customer information.
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101 Essential Questions to Ask On Your Product Registration Form

Product registration is the first step to getting to know your customers. The information provided during registration can help you better serve your product owners by providing product information, support, accessories, and relevant and timely future offers.

A great customer experience is one of the product registration best practices.
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Customer Experience and Technology Driving CMO Investments

Today’s CMOs are largely responsible for the customer experience, as well as leveraging the right technology to provide exceptional CX. In this blog post, we’ll explore four key areas of Gartner’s CMO Spend Survey: Innovation, Technology, Customer Experience and Personalization.

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Introducing Owner Math™

Marketing is transforming from a cost center into a revenue generator. Google says so, and so do...