Collecting first-party data is an integral piece of the ownership experience that enables brands to build direct relationships with their product owners.
Michelle Lamont is the lead product designer for Registria. She has worked with some of the top global appliance, electronics, and consumer product brands to help them design high-performing, digital onboarding, and ownership experiences. When Michelle isn’t designing ownership experiences, (OX as we call it), she enjoys camping, workouts, reading, and her two sphynx (naked) cats.
Our Stay-at-Home data shows that brands that offer rich, digital experiences, and had developed Direct-to-Consumer (DTC) channels prior to this time, were able to better engage their customers and drive new revenue – often offsetting reduced sales from retail distribution channels that were closed because of the pandemic.
In this uncertain time, it’s more important than ever to be able to identify and connect with your product owners to maximize customer lifetime value and ensure your brand’s longevity.
The best part about using QR codes in combination with Photoregister is our proven platform for delivery of a great user experience, along with optimization and advanced analytics to continue to create results like we have for years with Photoregister.
Online product registration has come a long way from the days of paper cards. Digital methods,...
On January 1, the California Consumer Privacy Act (CCPA) will go into effect. The new law is...
First, let’s consider that either the extended warranty is dead — or it’s taking on new significance by becoming a cornerstone of the overall ownership experience.
Investing in the ownership experience is not a short-term line item to be added to a long list of marketing technology enablers. It is a long-term investment strategy into your most valuable asset – the people who own your products and who have the most potential for continued loyalty and high margin revenue.
Personalize the Ownership Experience with Accurate and Authentic Owner Data As many of our partner...
Amazon Prime Day and the holiday shopping season offer significant opportunities for brands, both in terms of sales and the ability to get to know more customers. Registria’s VP of Marketing, Heather Wilkerson, examines the opportunity that Prime Day presents brand’s ability to connect with a large number of product owners.
Text-to-Connect is another way that brands can connect with customers and begin to lay the foundation not only for a sale but also for a long-lasting relationship. It is ideal if you display products in showrooms, sell products through trade shows, or if you want to help people make better product decisions in retail stores.
The report sheds light on why it is imperative for consumer durable brands to create direct relationships with their customers. Engaged product owners respond well toward direct and relevant communication as part of an exceptional ownership experience. They share more positive reviews and give higher ratings. And they are more receptive to offers – such as service plan sales and accessories – that are made during the onboarding experience.
Denver, CO — For the team at Registria HQ in Downtown Denver, our recent move into a new office...