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Designing Product Registration for Mobile
Blog

Five Pillars to Designing a Modern Onboarding Experience

Michelle Lamont is the lead product designer for Registria. She has worked with some of the top global appliance, electronics, and consumer product brands to help them design high-performing, digital onboarding, and ownership experiences. When Michelle isn’t designing ownership experiences, (OX as we call it), she enjoys camping, workouts, reading, and her two sphynx (naked) cats.

Ownership Experience Trends from Stay-at-Home in America
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Registria’s Stay-at-Home Data Validates Digital-First Consumer Preferences

Our Stay-at-Home data shows that brands that offer rich, digital experiences, and had developed Direct-to-Consumer (DTC) channels prior to this time, were able to better engage their customers and drive new revenue – often offsetting reduced sales from retail distribution channels that were closed because of the pandemic.

Photoregister Plus
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QR Code Registration Done Right with Photoregister+

The best part about using QR codes in combination with Photoregister is our proven platform for delivery of a great user experience, along with optimization and advanced analytics to continue to create results like we have for years with Photoregister.

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2020 Revenue Planning: Three Reasons to Prioritize Your Ownership Experience

Investing in the ownership experience is not a short-term line item to be added to a long list of marketing technology enablers. It is a long-term investment strategy into your most valuable asset – the people who own your products and who have the most potential for continued loyalty and high margin revenue.

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Prime Day’s Hidden Opportunity

Amazon Prime Day and the holiday shopping season offer significant opportunities for brands, both in terms of sales and the ability to get to know more customers. Registria’s VP of Marketing, Heather Wilkerson, examines the opportunity that Prime Day presents brand’s ability to connect with a large number of product owners.

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Introducing Text-to-Connect for Owner Onboarding

Text-to-Connect is another way that brands can connect with customers and begin to lay the foundation not only for a sale but also for a long-lasting relationship. It is ideal if you display products in showrooms, sell products through trade shows, or if you want to help people make better product decisions in retail stores.

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Unwrapping the 2019 Trend Report

The report sheds light on why it is imperative for consumer durable brands to create direct relationships with their customers. Engaged product owners respond well toward direct and relevant communication as part of an exceptional ownership experience. They share more positive reviews and give higher ratings. And they are more receptive to offers – such as service plan sales and accessories – that are made during the onboarding experience.