Blog

Blog

The Importance of First Party Data From Product Registrations

For product brands, one of the foremost methods to acquire first-party data is via product registration. Although the data varies depending on the questions asked during registration, in general registration data includes customer, product, vendor, and purchase specific data, as well as a way to contact the customer directly.

Product registration forms should contain only the most important product information and customer information.
Blog

101 Essential Questions to Ask On Your Product Registration Form

Product registration is the first step to getting to know your customers. The information provided during registration can help you better serve your product owners by providing product information, support, accessories, and relevant and timely future offers.

A great customer experience is one of the product registration best practices.
Blog

Customer Experience and Technology Driving CMO Investments

Today’s CMOs are largely responsible for the customer experience, as well as leveraging the right technology to provide exceptional CX. In this blog post, we’ll explore four key areas of Gartner’s CMO Spend Survey: Innovation, Technology, Customer Experience and Personalization.

Blog

Introducing Owner Math™

Marketing is transforming from a cost center into a revenue generator. Google says so, and so do...