Ecommerce is growing exponentially as brands realize the need to invest in launching or enhancing their Direct-to-Consumer digital store fronts to meet new market demands.
Brands on Amazon that want to know who their customers are and have the ability to forge direct relationships with them still have control of the unboxing experience. This moment, when the customer first opens the packaging and engages with the product, is an exciting moment for new owners and it presents a tremendous opportunity for the brand.
The new future of customer identity in digital advertising imminently approaches, leaving companies anxious for more clarity and new strategies. Furthering the shift to a consumer-driven opt-in world, both Google and Apple are making technology moves that are causing many businesses to feel nearer to a crisis in their digital advertising. 2022 is the looming year of change given Google’s most recent announcement, but there is an alternative to allow brands to access and leverage first party data! Brands can choose to chart their own course in consumer data now—or just choose to become a member of the FLoC (i.e, the “flock”).
What we heard at CES 2021 was a validation that brands need to insert themselves as a trusted partner of consumers throughout the Ownership Experience, in particular using Precision Commerce strategies to drive sustainable revenue. It’s critical that brands create direct relationships with their customers based on trust. When they do that, they can build loyalty and drive revenue by providing personalized ownership experiences, made possible by first-party data. The result when they do this is growth in LTV and sustainability in the new world.
When it comes to connecting with customers, 2020 has been fraught with unexpected challenges for...
Warranty Innovations goes virtual! The organizers of this year’s Extended Warranty and Service Contract Innovations Conference did a great job pivoting the event to an online format. This was actually my first virtual conference, and it was far more engaging than I had hoped. I really enjoyed seeing so many familiar faces and making new connections via the virtual sessions and chats.
More consumer product brands are leveraging digital product registration to onboard customers quickly and conveniently with uncertainty of the USPS processing paper registration cards.
Collecting first-party data is an integral piece of the ownership experience that enables brands to build direct relationships with their product owners.
Michelle Lamont is the lead product designer for Registria. She has worked with some of the top global appliance, electronics, and consumer product brands to help them design high-performing, digital onboarding, and ownership experiences. When Michelle isn’t designing ownership experiences, (OX as we call it), she enjoys camping, workouts, reading, and her two sphynx (naked) cats.
Our Stay-at-Home data shows that brands that offer rich, digital experiences, and had developed Direct-to-Consumer (DTC) channels prior to this time, were able to better engage their customers and drive new revenue – often offsetting reduced sales from retail distribution channels that were closed because of the pandemic.
In this uncertain time, it’s more important than ever to be able to identify and connect with your product owners to maximize customer lifetime value and ensure your brand’s longevity.
The best part about using QR codes in combination with Photoregister is our proven platform for delivery of a great user experience, along with optimization and advanced analytics to continue to create results like we have for years with Photoregister.
Online product registration has come a long way from the days of paper cards. Digital methods,...
On January 1, the California Consumer Privacy Act (CCPA) will go into effect. The new law is...