Ownership experiences made easy.

Register.

The App created with both brands and owners in mind

Introducing Register, the app which brings together brands and consumers to open up great ownership experiences. Brands get the opportunity to know and connect with the people who own their products – all within an on-brand experience.

Making ownership easy for consumers

Ownership made easy begins with making it easy for consumers to register and add products to the app to create their own personal digital inventory.

It also makes it easy for brands to provide a better ownership experience for the products in the consumer’s personal inventory. For the best possible experience, you can include user guides, links to how-to-videos and more. The app also becomes a new channel to send promotions like special offers or product notifications direct to your known product owners.

It’s a “win-win” for consumers and brands in the quest for better ownership experiences.

Deliver your product owners more value beyond the initial purchase.

Motivating consumers to register more products – new and already in-the-home

Product registration is a great way to identify who owns your products. Unfortunately, every owner doesn’t register every product. The Register App aims to help brands identify more owners who didn’t register when they first purchased and products already in their home.

Creating a digital inventory is a great incentive for consumers to record what they own. In return, the data collected is available to participating brands – just like high-value registration data.

Brands can reap the benefits of knowing more owners to deliver better ownership experiences.

Know More Owners

The Register App is designed to help brands identify more product owners and identify what exactly they own by making it easy for consumers to add products to the App. Consumers get a digital inventory of their home. Brands get to know more owners to build direct relationships – inside and outside of the App.

By participating in a multi-brand app, every brand benefits from what we call a “network affect” thereby increasing the number of new owners discovered. And just like product registration data, you receive name, contact information and products owned. Everything you need to build a relationship with more owners.

Offer Owners More Value

The Register App offers brands a new, easy way to directly connect with and provide your product owners greater value even beyond the initial onboarding experience.

Every participating brand has its own branded experience and the opportunity to provide valuable information such as product manuals, how-to guides, recall notifications and promotions directly through the Register App. You can even point users to your own smart device or connected apps to increase downloads!

Open A New
Engagement Channel

The Register App is designed to promote great interaction between your brand and the consumer. How? By creating a two-way dialogue throughout the full ownership experience.

Consumers can easily find Service and Support information when they need it. They can choose which brands they want to receive messages from like special promotions and product notifications. Brands who participate open up a new engagement channel – at no cost – to reach more consumers. It’s an opportunity to delight product owners across the duration they own your product and generate more excitement and loyal, happy owners.

Be Authentic
and Create Trust

Unique to the Register App are “verified registrations” noted by an exclusive verified badge. The verified badge gives consumers peace of mind knowing the products they’ve added to the App have been received and verified by participating brands. However, if a consumer adds a product from a non-participating brand, the product will be noted as pending verification. By participating in the App, you can provide product owners comfort for the start of a trusting relationship.

Photoregister

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Register App

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It’s easy to participate in the Register App!

Our team of experts will work with you to get up and running.

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