Precision Commerce℠

A personalized approach to direct sales

What is Precision Commerce?

Precision Commerce℠ is a strategic approach to direct sales that enables brands to maximize the impact of existing channels and monetize the Ownership Experience. It allows brands to provide their existing product owners with highly personalized offers at key ownership moments  — bringing additional value to customers while fostering brand loyalty.

Interested in learning how your brand can identify opportunities to open new direct sales channels? View the On-Demand Webinar.

Why Precision Commerce Makes Sense Right Now

The COVID-19 pandemic has accelerated the shift to eCommerce by at least 5 years, making it imperative that brands meet and market appropriately to consumers in this new era. Brands can no longer rely on general messaging to broad audiences and expect to see effective ROI on advertising spend.

Precision Commerce allows brands to strategically address:

  • Changing consumer purchasing behaviors and the relationship between brands, retailers, and customers.
  • Consumer preference for highly personalized and relevant offers directly from brands.
  • The need to take more ownership of the customer experience by opening direct sales channels.

Gain Actionable Insights From Your Product Owners

Taking a Precision Commerce approach helps brands better understand and serve their product owners by providing data and actionable insights to optimize communications. It opens direct sales channels and allows brands to provide offers tailored to individual customers’ needs to increase the likelihood of purchase.

Registria will partner with you every step of the way to identify your product owners and understand what messaging, offers, and cadence garners the highest conversion and engagement rates.

How Does Precision Commerce Impact Your Brand?

Connect with our team to discover the opportunity your brand has to drive direct revenue growth and improve customer loyalty in 2021.

Precision Commerce Resources

We’ve put together more resources for you to access as you develop strategies for growth and sustainability in 2021 and beyond. You won’t want to miss our Precision Commerce webinar, where we’ll explore specific use cases and strategies brands are using today to increase direct revenue. We’ve also published a blog to provide further context as to why brands should prioritize building direct revenue channels throughout the Ownership Experience, and we’ve put together a quick guide you can download.

Precision Commerce Differentiates Your Brand While Driving Direct Revenue

Learn how your brand can start leveraging your existing customer data to advance direct sales growth. To help visualize Precision Commerce in action, we’ve created a mock scenario below.

Target an Engaged Audience

Precision Commerce leverages a brand’s knowledge of who their product owners are to offer complementary products and services to them directly.

Kaitlyn W. | Digital Camera 5000 | Opt-In: Yes

With the Right Offers

By understanding who owns their products, brands can offer value-add products and services to their owners that are highly relevant and improve the ownership experience.

Deluxe Leather Camera Carrying Case – $55

At Key Ownership Moments

Capitalize on moments in the ownership experience when your customers are most likely to purchase specific products and services. Leverage key milestones like the onboarding experience, early ownership, replacement and refill cycles, or the end of life period to maximize value and revenue.

Early Ownership: Accessories Offers 

Precision Commerce℠ strategies are helping brands of all sizes and across many product categories

Contact us to learn how your brand can adopt Precision Commerce strategies to open direct revenue streams from your existing customer base.

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