Drive direct revenue through Precision 

Commerce℠

A personalized approach to direct sales.

Benefits of a Precision Commerce Approach

Precision Commerce is a strategic approach to direct sales that enables brands to maximize the impact of existing channels and monetize the Ownership Experience. It allows brands to provide their existing product owners with highly personalized offers at key ownership moments – bringing additional value to customers while driving brand loyalty.

Open New, Direct Revenue Streams

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Improve Your Customers’ Ownership Experience

Increase ROI on eCommerce Investments

Grow Customer LTV and Satisfaction

Why Precision Commerce makes sense for brands right now

The COVID-19 pandemic has accelerated the shift to eCommerce by at least 5 years, making it imperative that brands meet and market appropriately to consumers in this new era. Brands can no longer rely on general messaging to broad audiences and expect to see effective ROI on advertising and marketing spend.

Precision Commerce allows brands to strategically address: 

  • Changing consumer purchasing behaviors and the relationship between brands, retailers and consumers.
  • Consumer preference for highly personalized and relevant offers directly from brands.
  • The need to take more ownership of the customer experience by opening direct sales channels.

Read our featured article on ClickZ >

Precision Commerce Direct Sales
Precision Commerce

Gain actionable insights from your product owners

Taking a Precision Commerce approach helps brands better understand and serve their product owners by using data and actionable insights to optimize communications.

It opens direct sales channels and allows brands to provide offers tailored to individual customers’ needs to increase the likelihood of purchase. Registria will partner with you every step of the way to identify your product owners and understand what messaging, offers and cadences that garners the highest conversion and engagement.

 

Precision Commerce Resources

We’ve put together several resources for you to access as you develop strategies for growth and sustainability in 2021 and beyond. You won’t want to miss our Precision Commerce webinar, where we’ll explore specific use cases and strategies brands are using today to increase direct revenue. We’ve also published a blog to provide further context as to why brands should prioritize building direct revenue channels throughout the Ownership Experience, and we’ve put together a quick guide you can download.

On-Demand Webinar

Explore Precision Commerce use cases from top brands

Watch now >

Collecting First-Party Data Registria

Blog

Learn about the principles of a Precision Commerce approach

Read more>

Executive Overview

Drive direct revenue using existing sales channels

Download>

How Can Precision Commerce Benefit Your Brand?

Connect with our team to discover the opportunity your brand has to drive direct revenue growth and improve customer loyalty in 2021.

Precision commerce differentiates your brand while driving direct revenue

Learn how your brand can start leveraging your existing customer data to advance direct sales growth. To help visualize Precision Commerce in action, we’ve created a mock scenario below.

Target an Engaged Audience

Precision Commerce leverages a brand’s knowledge of who their product owners are to offer complementary products and services to them directly.

Kaitlyn W. | Digital Camera 5000 | Opt-In: Yes

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With the Right Offers

By understanding who owns their products, brands can offer value-add products and services to their owners that are highly relevant and improve the ownership experience.

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At Key Ownership Moments

Capitalize on moments in the ownership experience when your customers are most likely to purchase specific products and services. Leverage key milestones like the onboarding experience, early ownership, replacement and refill cycles, or the end of life period to maximize value and revenue.

Early Ownership: Accessories Offers 

Right Offer image

What can Precision Commerce help you achieve?

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Register App

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