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Identify Your Amazon Customers

On April 8, 2021, Amazon significantly limited access to key first-party data such as customer name, email and address for sellers that use the Fulfillment by Amazon (FBA) service, which is the vast majority of third-party sellers. Amazon also charges significant fees that can increase at any moment, such as the 5% fuel and inflation surcharge that went into effect April 18, 2022. Fortunately, there are ways your brand can reduce the impact of these policies. This playbook provides actionable strategies to offset increasing Amazon fees and collect the first-party data necessary to form direct relationships with your customers.