11th Annual Extended Warranty and Service Contract Innovations Conference

October 13 – 15, 2020 | Virtual Conference

Registria sponsored the 11th Annual Extended Warranty & Service Contract Innovations Conference, sharing innovative new strategies and insights before, during, and after the event. To read more about the event, check out Alison Parr’s recap blog!

Meet Our Ownership Experience Experts

Chris McDonald, Founder and Co-CEO of Registria

Chris McDonald

Founder and Co-CEO


Alison Parr, SVP of Consumer Durables and Electronics

Alison Parr

SVP of Consumer Durables and Electronics

Heather Wilkerson, VP fo Marketing at Registria

Heather Wilkerson

VP of Marketing

Panel Discussion

Value-add Service Contract Benefits to Enhance Consumer Ownership Experience

Wednesday, October 14, 2020: 11:15 AM – 1130 AM ET

Consumers want more from the companies they buy from – especially service plans. Dated plans offering dated benefits can have a negative reflection on brands. Today’s consumers desire personalized care and value-add services which enhance their ownership experience. The panel experts will discuss what consumers want from service contracts and how consumer-oriented benefits can drive greater attachment rates, build trust, and higher customer satisfaction.

Moderated by:

Alison Parr, SVP of Consumer Durables and Electronics, Registria


Michelle Esgar, Group Manager, Brand Experience, Panasonic Consumer Electronics Company

Steve Gusa, Director Product Acquisition, Duke Energy

Frank McMillan, President and CEO, Ensure Protect