Ownership Experience Trends from Stay-at-Home in America
Gain Insights From Over 100 Top Brands & Millions of Consumers
In recent months, consumers and brands alike have had to adjust to unprecedented Stay- at-Home orders, resulting in significant shifts in consumer behavior and brand focus. We have compiled data from millions of consumers and 100+ brands during March and April 2020 to shed light on consumer trends and preferences during these times.
Our analysis validates the continued shift in digital-first consumer behavior, which accelerated as Americans sheltered in their residences. Further, the data shows that brands that offered rich, digital experiences and had developed direct-to-consumer (DTC) channels prior to this time were able to better engage their customers and drive new revenue – often offsetting reduced sales from retail distribution channels that were closed because of the pandemic.