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Stay-at-Home America Trends

In recent months, consumers and brands alike have had to adjust to unprecedented Stay-at-Home orders, resulting in significant shifts in consumer behavior and brand focus. We have compiled data from millions of consumers and hundreds of brands during March and April 2020 to shed light on consumer trends and preferences during these times. Our analysis validates the continued shift in digital-first consumer behavior, which accelerated as Americans sheltered in their residences. Further, the data shows that brands which offer rich, digital experiences and had developed direct-to-consumer (DTC) channels prior to this time were able to better engage their customers and drive new revenue—often offsetting reduced sales from retail distribution channels that were closed because of the pandemic.