Let’s Meet in Nashville

September 18 – 20, 2019 | The Renaissance Nashville Hotel | Nashville, TN

Registria is the Educational Underwriter of this year’s event and our team will be sharing new ideas and insights over the 3-day program. Here’s what you can expect from us and we would love to meet you at the conference!

Service Takes Over: Product Brands’ Big Pivot into the Service-based Economy

Wednesday, September 18, 2019, 2:35 pm – 3:05 pm CST

Presented by Registria

Services are more profitable and growing faster than core product sales for many iconic product brands on this trend’s leading edge. From automotive to consumer electronics, mobile phones, to home appliances, physical goods are pivoting from being primarily product-focused to a paid subscription relationship between the brand and the product owner.

At this inflection point, you may be wondering:

  • Are traditional offers such as extended warranties obsolete or gaining traction in their influence?
  • What is the implication to OEMs?
  • What do consumers really want and how will they make purchase decisions in the future?

Exclusive for this year’s conference, Registria will present consumer sentiment research findings, thought provoking use cases and points to consider for manufacturers and providers alike.

Get Your Copy of Our Exclusive Report

Executive Roundtable:

Leveraging Mobile Technologies to Impact Service Plan Sales

Wednesday, September 18, 2019: 1:10 PM – 2:25 PM CST

Join Registria’s Founder and Co-CEO, Chris McDonald, during a discussion based round table focused on strategies that leading brands are deploying to transform their end-to-end extended warranty programs. The session will explore when and where to deploy mobile technologies for the highest impact, how trends of connected devices and millennial product owners are transforming the industry, and which Key Performance Indicators brands should focus on to analyze and improve their programs.

Meet Our Ownership Experience Experts

Chris McDonald, Founder and Co-CEO of Registria

Chris McDonald

Founder and Co-CEO


Alison Parr, SVP of Consumer Durables and Electronics

Alison Parr

SVP of Consumer Durables and Electronics

Heather Wilkerson, VP fo Marketing at Registria

Heather Wilkerson

VP of Marketing

Connect With Our Team in Nashville