The Importance of Knowing Your Customer for Higher Performing Digital Programs

Webinar Details

Wednesday, April 3, 2019 – 1pm EDT / 10am PDT

Whether you are just starting your brand’s digital transformation efforts or are seeking new ideas to apply to your current digital programs, join Registria and Cuisinart for an insightful look inside the key components to building high-performing, digital ownership experiences. We’ll explore the many reasons why knowing your customers should be at the center of your strategy, and the benefits of a direct relationship with your product owners. Learn from Cuisinart directly about their leading ownership experience success, and how customer knowledge has become a linchpin for their innovative digital marketing efforts.

What We’ll Cover


  • Trends and the latest innovations in product registration for identifying more of the people who own your products
  • How to develop powerful ownership experiences to open the door for greater revenue and increased customer satisfaction
  • How to create greater value for your product owners during the registration process to fuel post-purchase digital programs
  • Hear a real world case study from a best practice company, Cuisinart

Hosted by the International Housewares Association with Cuisinart and Registria


Featured Presenters

Matt Parsons

Executive Vice President at Registria

Christine Kapp

Senior Digital Marketing Manager at Cuisinart