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WCM Panel: Generate More Leads for Aftermarket Programs

The Application of Analytics & Lessons in Optimization From Manufacturing Brands

Thursday, March 14, 2019, 1:15 pm – 3:00 pm EST

The panelists, representing a wide range of perspectives, will share how to best generate leads for aftermarket programs and, once the customer has been identified, how best to open up a new high-performing engagement point to offer extended service plans. The panel will share benchmarks and best practices for onboarding customers, including key trends across a range of product categories and the application of analytics and optimization know-how to accelerate sales, along with lessons-learned through programs and testing efforts. The audience will learn specific how-to’s for generating greater performance from their aftermarket programs.

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Meet The Ownership Experience Panel

Darius Bullock is an ownership experience expert in extended service agreements at Electrolux, a global large home appliance manufacturer.

Darius Bullock

Senior Business Manager of Extended Service Agreements, Electrolux NA

 

Ryan is an ownership experience expert in customer registration data and analytics.

Ryan Mitcham

VP of Analytics and Strategy, Splash Analtytics

 

Heather Wilkerson is an ownership experience expert for Registria, the leader in product registration technology.

Heather Wilkerson

VP of Marketing, Registria

Press releases and Events

Blog

Warranty Innovations Wrap-Up with Danny Cantafi, SVP Account and Sales Development

Registria, Gold Sponsor of the 12th Annual Warranty Innovations conference, opened the panel sessions with one of our partners, iFIT. Our panel sought to answer the critical question “What is the Future of Warranty?”

Press

Registria Adds Extended Service and Care Industry Veteran

Daniel Cantafi has been named Senior Vice President, Sales and Account Development for Registria. Daniel brings over 20 years of experience in the delivery of comprehensive, high-performing extended service programs, an integral element of the full Ownership Experience (OX) that is the core of Registria’s offering.

Press

Registria Recognized with OnCon Icon Top 25 Marketing Vendor Award

The OnCon Icon Awards recognize the top 25 marketing vendors across the globe. Recipients are chosen by their peers based on product/service offerings, innovation and thought leadership. We are honored to be recognized by the marketing community as one of the Top 25 Marketing Vendors for 2021. This achievement highlights the ingenuity and dedication of […]