The Application of Analytics & Lessons in Optimization From Manufacturing Brands

Thursday, March 14, 2019, 1:15 pm – 3:00 pm EST

The panelists, representing a wide range of perspectives, will share how to best generate leads for aftermarket programs and, once the customer has been identified, how best to open up a new high-performing engagement point to offer extended service plans. The panel will share benchmarks and best practices for onboarding customers, including key trends across a range of product categories and the application of analytics and optimization know-how to accelerate sales, along with lessons-learned through programs and testing efforts. The audience will learn specific how-to’s for generating greater performance from their aftermarket programs.

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Meet The Ownership Experience Panel

Darius Bullock is an ownership experience expert in extended service agreements at Electrolux, a global large home appliance manufacturer.

Darius Bullock

Senior Business Manager of Extended Service Agreements, Electrolux NA


Ryan is an ownership experience expert in customer registration data and analytics.

Ryan Mitcham

VP of Analytics and Strategy, Splash Analtytics


Heather Wilkerson is an ownership experience expert for Registria, the leader in product registration technology.

Heather Wilkerson

VP of Marketing, Registria