The Application of Analytics & Lessons in Optimization From Manufacturing Brands

Thursday, March 14, 2019, 1:15 pm – 3:00 pm EST

The panelists, representing a wide range of perspectives, will share how to best generate leads for aftermarket programs and, once the customer has been identified, how best to open up a new high-performing engagement point to offer extended service plans. The panel will share benchmarks and best practices for onboarding customers, including key trends across a range of product categories and the application of analytics and optimization know-how to accelerate sales, along with lessons-learned through programs and testing efforts. The audience will learn specific how-to’s for generating greater performance from their aftermarket programs.