Digital Consumers are driving the Ownership Experience
Every year in Chicago, the home appliance and housewares industries join forces at the International Home + Housewares Show. Brands showcase their new products, and attendees discover trends in technology and consumer experiences that drive their strategic initiatives.
Registria is proud to partner with the IHA as a thought leader in ownership experiences. We share our expertise with leading home appliance and housewares brands, providing best practices and ownership solutions that support their direct-to-owner (DTO) initiatives and help them achieve their digital transformation objectives.
Join Cuisinart and Registria on Thursday, March 28th
Webinar: How Product Registrations Drive Cuisinart’s Direct-to-Consumer and Owner Insights Programs
We’ll explore two key components to their success:
- How increasing registrations enables more direct, customer relationships
- How to leverage product information against ownership data to facilitate personalized, ownership experiences
Watch the On-Demand Webinar
Today’s home + housewares consumer is “hungry for innovation and experiences,” according to IHA trend expert and Senior Vice President, Tom Mirable. As consumer and retail landscapes shift, it’s becoming more important that brands know who their customers are and provide them the personalized experiences they expect.
Brands like Groupe SEB are utilizing technology and best practices to identify more of their product owners during the out-of-box experience. Leveraging this moment – when your product owner is highly engaged and excited – to extend a welcome and thank you for purchasing your product starts the relationship on a positive note, leading to more opportunities later on.
With consumers demanding rich digital experiences, brands are being forced to rethink their once-stable supply chain model.
Where does this leave product brands that have typically relied on retailers to serve their customers? Home + Housewares brands need to move quickly to adopt and execute strategies that give them more control over the customer relationship.
The Impact on Shoppers
There is no doubt that digital consumers are becoming the center of retail and brand experience strategy. Convenience, connectivity and personalization are all key drivers in both the purchasing process and post-purchase customer experience.
In this hyper-competitive landscape, brands must ask themselves three questions:
- How can I engage with my customer at the right PLACE?
- How can I engage with my customer at the right TIME?
- How can I engage with my customer at the right PRICE?