ICPHSO: Annual Meeting and Training Symposium

Technology: A Powerful Tool for

Improving Recall Effectiveness

Technology is a silent yet highly effective advocate in its role of product and recall notifications uniting manufacturers and consumers. And today’s consumers expect the speed and ease of technology – and in fact may even prefer, during a recall, to interact with chatbots to receive company and personal communications.

We will discuss the importance of technology for identifying consumers during critical onboarding moments and the best ways to connect to them when needed. We’ll share perspectives from all constituents alongside of the latest research on consumer communication preferences. We will hear from marketing experts and safety and recall experts who can provide insight into these issues and discuss whether companies should have different strategies to reach different consumer populations.

Featured Speakers

Heather Wilkerson

Heather Wilkerson

VP of Marketing

Registria

Remington Gregg

Remington Gregg

Counsel for Civil Justice and Consumer Rights

Public Citizen 

Linnea Catalan

Linnea Catalan

Executive Director

Baby Carrier Industry Alliance (BCIA)

Shelby Mathis

Shelby Mathis

Small Business Ombudsman

U.S. Consumer Product Safety Commission (CPSC)

Attend One of Two Sessions

Where: Grand Ballroom Central (Marriott Renaissance Downtown Hotel, Washington, D.C.)

When: Wednesday, February 27, 2019

Session 1 – Breakout #10: 3:15pm – 4:15pm

Session 2 – Breakout #14: 4:25pm – 5:25pm