Marketing is transforming from a cost center to a revenue generator for brands that build direct relationships with the people who own their products. By a significant margin, most CMO’s (53%) indicate that increasing revenue is their primary 2019 mandate, followed by customer experience (36%), per a Forbes Insights Report.
In working with 300+ global consumer durable brands, we have found that consumer brands that invest in the direct-to-owner (DTO) channel are realizing an average of five-times return on investment from their post-purchase campaigns compared to other channels.
Join us for an informative webinar to learn how two of these best practice brands (Groupe SEB and ICON Fitness) are lifting ROI and increasing the value of every product owner.
What We’ll Cover
- How product registration can be the linchpin for newfound high-margin revenue for your brand
- How to create greater value during the post-purchase experience
- How to predict and measure potential ROI upside based on Registria’s proprietary analysis method, Owner Math™
- Real-world case studies from best practice companies