“Enhancing the Ownership Experience with Mobile” uncovers the digital transformation tactics used in product registration, such as Photoregister℠, by consumer durable brands to reduce friction when consumers register products they purchase.
By introducing new ways to engage customers via mobile, brands are not only providing great value to their customers but they are producing real, high-margin revenue – a lot of times from a channel that didn’t exist several years or even months ago.
What You’ll Learn
- Challenges that brands face with post-purchase engagement
- What is working and what is not when brands onboard customers via mobile product registration
- Different ways that brands offer and execute mobile product registration
- How you can provide value for your customers during mobile on-boarding
- Comparing mobile product registration methods – QR Codes vs Photoregister℠
“Mobile is the foundation of a connected marketing strategy and marketers must embrace this reality.”