“Mobile is the foundation of a connected marketing strategy and marketers must embrace this reality” –
Many brands struggle with how to engage their product buyers on an ongoing basis. For B2C brands that use retail channels, the challenge is even greater as the brand may not even know who their customers are.
By introducing new ways to engage their customers via mobile, brands are not only providing great value to their customers but they are producing real, high-margin, revenue — a lot of times from a channel that simply didn’t exist several years or even months ago.
What You’ll Learn
- How to leverage technology to get closer to your most valuable consumer segment – your product owners!
- Real-world examples of how leading product brands gain margin by selling additional products and services at point of registration –the moment of truth.
- Insight into how analytics can impact your bottom line when leveraged against product registration data.