Investment will Fuel New Hires, Innovation and Market Expansion
DENVER – (May 17, 2018) – Registria, a leader in developing post-purchase ownership experiences for durable consumer brands, has secured a new round of funding from Housatonic Partners that will fuel the company’s growth to expand services for new and existing customers and expand into new markets. In addition, Registria is proud to announce new clients – Electrolux, Olympus, Pinnacle Climate Technologies’ Remington Master and ProTemp brands – as well as a new partnership with the Baby Carrier Industry Alliance (BCIA).
Registria helps hundreds of the world’s top global durable consumer brands develop ownership experiences with their customers after a product is purchased. Leading consumer product companies such as Cuisinart, Groupe SEB, ICON Health & Fitness, LG, Whirlpool and Sony Electronics use Registria’s engagement services, customer insights and technology solutions, including Photoregister℠, to learn about, engage with and provide value to their customers on a variety of platforms including smartphones, Facebook Messenger and smart home devices such as Alexa and Google Home.
In the past year, Registria has seen more than 60 percent growth in the use of Photoregister as the preferred product registration method by consumers around the world. Today, Photoregister is offered on more than 100 million products annually, is available on 70 percent of all major appliances in the U.S., and more than 130 million consumers have used Registria services to engage with brands. Registria has also helped product brands monetize their ownership experiences by generating millions in revenue through highly targeted post-purchase offerings.
“We are starting to see great returns in our consumer’s ownership experience thanks to Registria,” said Diane Meyer, Senior Director, Direct to Consumer/Digital at Electrolux. “We initially offered Photoregister to improve our registration methods and expanded to include targeted offers. As we develop our consumer onboarding through communications post-registration we anticipate the enhanced ownership experience will allow us to better meet the needs of our consumers while growing revenue for the business.”
In addition, Registria is excited to partner with the Baby Carrier Industry Alliance (BCIA). The partnership will provide BCIA members with comprehensive registration services which meet compliance regulations allowing parents to easily register their carriers through paper, online or Photoregister.
“As more global brands see the value and increased revenue in building relationships with their customers after they purchase their product, Registria has grown as the leading matchmaker, not only facilitating the introductions over the channel the customer prefers most but also developing meaningful ownership experiences that grow these connections into long-term relationships,” said Chris McDonald, CEO of Registria. “With the investment, we are excited to expand our offerings to new and existing clients and continue the success we’ve seen in the North American and Asia Pacific markets to further meet the demand of our clients in markets such as Europe and India.”
Registria secured an equity investment from Housatonic Partners, a private equity investment firm that invests in profitable, growing businesses with highly recurring revenue. The investment will drive Registria’s growth in the post-purchase ownership experience space through domestic and international market expansion, accelerate product development and innovation, and expand the team through new hires in a variety of positions at its headquarters in Denver and Silicon Valley office.
“In an effort to fuel growth and build and defend market share, product companies are shifting strategies to focus on direct-to-customer relationships, and we’ve seen firsthand Registria’s ability to deliver ownership experiences that fundamentally change the relationship brands have with their customers,” said Mark Hilderbrand, Managing Director, Housatonic Partners. “They’re providing strategic value alongside new revenue streams for an ever-expanding global client base and we’re confident in the strategic initiatives our investment will accelerate.”
Registria is a leader in developing post-purchase ownership experiences for durable consumer brands. From the moment customers open their products, Registria helps brands build high value, lifelong customer relationships. Hundreds of the most recognized brands in the world use Registria’s award-winning technology to onboard their customers. Registria’s consumer insight and engagement services bring greater clarity and understanding of how companies can build profitable customer relationships and provide direction on how to engage with and provide valuable, meaningful moments to them.
About Housatonic Partners
Housatonic Partners is a private equity investment firm founded in 1994 with more than $1.3 billion in capital under management. The firm invests in growing, profitable businesses with highly recurring revenue. Housatonic Partners has backed exceptional management teams in more than 90 small to mid-sized companies over the last 23 years. For more information, please visit www.housatonicpartners.com.
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