DENVER, CO–(Marketwired – May 31, 2017) – Registria and the Global Warranty and Service Contract Association (GWSCA) will unveil the results of Registria’s 2017 Consumer Trends in Product Registration report during a webinar on Thursday, June 8, at 2:00 p.m. Eastern Daylight Time.
The webinar, hosted by Patrick Scheen, CEO of Accentf(x) and GWSCA board member, will showcase the insights uncovered from Registria’s analysis of five years worth of product registration data from more than 100 of the top consumer brands.
The consumer shift to mobile has had a significant impact on activity and preference when it comes to product registration. Highlights from the report include:
- The top reasons people register their products
- Which demographics are most likely to register their products and how
- The methods consumers prefer (chat, email, SMS, etc.) for post-purchase communication with brands
“There is a new generation of consumers who are influential shoppers, and their expectations on how and when to interact with brands is different from the generations before,” said Matt Parsons, EVP of Registria. “By understanding the changing habits and preferences of today’s mobile consumer, brands have a significant opportunity to engage their customers immediately post-purchase, building loyalty and driving added revenue.”
In addition to the findings from the registration study, the webinar will provide insights into how companies can increase warranty sales through mobile product registration.
“For many Brands, product registration is an essential first step in identifying and connecting with their customers,” said Scheen. “The GWSCA encourages its members to attend this informative session to learn more about the impact of digital, social and mobile technology on the future growth of product registration.”
To register for the webinar, please visit: https://register.gotowebinar.com/register/7971055063935675139