DMN Marketing, Hall of Femme with Tracy Schaffer

On April 26, Direct Marketing News (DMN) honored 15 Marketing Hall of Femme inductees and named 20 “Women to Watch.” DMN is the leading provider of digital and data-driven marketing analysis, research, and content.

The Registria team was excited to attend and celebrate with two of our clients who were recognized at this ceremony. Mary Rodgers, Director of Marketing at Cuisinart, was inducted to the 2017 Hall of Femme, which showcases “the best and brightest female talent in the marketing industry.”  Sara Dulski, Director of Product Marketing and Commercialization at Electrolux Appliances North America, was selected as one of the 2017 Women-to-Watch, which honors the next generation of marketing leaders.

Mary and Sara were standouts as representatives of the only appliance brands in the room, recognized for their innovative data marketing expertise in industries where direct to consumer engagement programs are not standard. Most of the DMN honorees represented retail, internet services, consulting services and hospitality, who typically set the bar for B2C programs.  At Registria, we are seeing the increase in creative data-driven campaigns among our clients, who understand the importance of making connections with their customers, both before and after the sale. We predict that more Registria clients will join the “Hall of Femme” in the near future.