Technologies such as the Internet of Things and chatbots are changing the digital conversation between brands and their customers. These technologies, when integrated with a brand’s story, provide new opportunities for brands to move beyond merely “managing” customer relationships and instead create a “tribe” of loyal customers.

At an upcoming Data & Marketing Association (DMA) Regional Roundtable in Philadelphia, Registria client Mary Rodgers, Director of Marketing Communications at Cuisinart, will discuss how the company is building their own tribe of loyal customers and home chefs, thanks in part to a new post purchase experience featuring Photoregister.

Since including the Photoregister option with products, Cuisinart has experienced a 68 percent growth in registrations. Not only do they gain information on who is buying specific products, they gain insight into customer interests and behaviors through an optional survey. Customers benefit from simple and efficient product registration, and Cuisinart is able inform them about product updates and related products.

The Regional Roundtable is at the Comcast headquarters in Philadelphia on April 11th from 2:00 – 6:30 PM. For more information and to register, visit the DMA.