In the era of the connected consumer, today’s marketer must quickly capture data and generate the right set of insights to create stronger relationships between their brand and their customers. At the Connected Marketer Summit on January 24, Mary Rodgers, Director of Marketing Communications at Cuisinart will share how she and her team successfully utilized data analytics in order to dramatically improve consumer connections through traditional and digital media, both in-store and online.  She will discuss how technology impacts the role of the CMO and how, for example, a mobile product registration solution (Photoregister) not only helped to identify more customers, but also made it easier to capture and understand demographic data and purchasing behaviors. Rodgers will also share how analytics are driving marketing strategy by making smarter choices possible and impacting efficiency, assisting in content development, creating stronger paths to purchase, and ultimately shaping all aspects of digital and physical communications.

At the Summit, we will also celebrate our client, ICON Health & Fitness, which will be honored as a finalist for the Innovator of The Year Award, recognizing the company’s innovative approach to engaging with buyers in the connected era and how it uses Photoregister to reduce friction, serve the individual and drive bottom line results.

Registria will also exhibit at this conference during the Expo on January 24, offering a Photoregister demo and showcasing the solution’s new features that leverage chatbot and artificial intelligence (AI) technologies to create an automated, interactive and engaging experience for global customers who register through social messaging apps such as Facebook Messenger.

We’ll be sharing updates from Connected Marketer Summit throughout the week on Twitter @registria and on our blog.