Next week, Nick Palmer, director of Universal Technical Services (a subsidiary of ICON Health & Fitness) will deliver a Direct Marketing Association webinar, sharing his story of how the implementation of a mobile product registration solution—Photoregister—helped drive significant results for one line of NordicTrack treadmills.

Using Photoregister, the company not only increased product registrations from 10 percent of customers to nearly 40 percent, but it also realized an additional $2.2 million increase in service plan revenue over the course of only a year.

Nick will be joined by Chris Howley of Registria, senior manager of Analytics and Reporting, who will provide top insights from our recent Consumer Trends in Product Registration Report, which shows how digital channels have changed the game for product registration, making it a critical piece of customer engagement.

The webinar takes place on June 22 at 12:00 noon EDT. For more information and to register, click here.