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Our pledge to improve registration and recall effectiveness for children’s products

Last week, our team headed back to Washington D.C. to participate in the National Highway Transportation Safety Administration’s (NHTSA) “Data Jam.” Along with the Consumer Product Safety Commission (CPSC), industry organizations including Juvenile Product Manufacturing Association (JPMA), SafeKids, Consumer Federation of America (CFA), retailers including Toys R Us, BuyBuyBaby, and manufacturers including Dorel, Graco, and Britax, we discussed how to improve car seat recall effectiveness.

We also met with Elliot Kaye, CPSC Chairman, and with individual CPSC Commissioners who are exploring new methods to use data and technology to increase product registration and direct to consumer recall notifications.

The main challenges we discussed were:

Low product registrations rates.

     Product registration rates for children’s products are very low largely due to outdated statutes that govern juvenile product registrations. In fact, these regulations predate the iPhone launch and do not reflect the on-the-go, mobile lifestyle of most parents today.

Not enough direct-to-consumer notifications.

     Since registrations are low, contacting consumers directly is difficult in the event of a recall.

Low recall effectiveness.

     Not enough people take action on recalled products—of the car seats recalled by NHTSA in last decade, less than 2 out every 10 car seats that were corrected.

At the Data Jam, we shared how brands in other industries were able to increase product registrations 375% on average using our mobile registration solution, Photoregister, and discussed ideas on to improve on the currently low rates experience by car seat manufacturers.

To learn more about how we’re working to update regulations and our pledge to work with manufacturers and government agencies to pilot a Photoregister study, check out the video recap of our trip from Registria CEO Chris McDonald.