For brands that sell their products through retail outlets, engaging directly with buyers can prove to be a challenge. Relying on customers to proactively send in registration cards or go online to register their products can be tough, and can also result in errors in data.

weBoost, a provider of cell phone signal boosters, recently engaged with Photoregister to provide mobile registration for its products, and has seen a 2X increase in product registrations, which it attributes to not only how easy Photoregister is for customers to use, but also the great user experience and halo effect of customers knowing that the company is trying to do something innovative to engage with them.

Now, weBoost has validated, accurate customer data that it plans to use to not only provide better customer service, but also drive more reviews and collect Net Promoter survey data as well in an effort to continue making improvements to its products.