ICON Health and Fitness is the largest developer, manufacturer, and marketer of fitness equipment in the world. The company includes some of the top fitness brands, including NordicTrack, ProForm, iFit and Healthrider.

Last year, ICON tested the Photoregister solution on one line of NordicTrack treadmills and achieved 3.8 times more registrations using the solution. The company was also able to add post-sale revenue streams by introducing new, complementary products like iFit, as well as offering service plans.

Because of this success, the company plans to roll out the solution as the primary registration method across its top-selling brands worldwide.

See what Becca Capell, Content Manager and Product Development at ICON/iFit had to say about Photoregister.