A fresh approach to understanding your customer

For Cuisinart, Photoregister feeds their YOY increase in product registrations and customer research. By integrating surveys, polls and preferences at the point of registration they were able to gain valuable insight from their customers.

As seen on DMNews.com:

In addition to working together to launch the social listening initiative, Rodgers and Harding are combining forces to introduce a product registration system, which will fully launch in January. Powered by SaaS platform Registria, the system enables customers to scan product codes via their smartphones and automatically register their products via email, online, or mobile, instead of having to go online and manually enter in all of the information. Rodgers says that this initiative not only creates a more convenient and seamless experience for consumers, but it also makes it easier for Cuisinart to update and access its customers’ demographic data and purchasing behaviors.

Read the full article here.