(Denver, CO and Palo Alto, CA) – Registria announced today additions to its leadership team and operating initiatives designed to further its leadership in omni-channel product registration and connecting brands and the people who buy them in a robust, post-purchase, ownership experience.

The Company’s expansion and additional focus on product innovation comes on the heels of receiving Innovation Awards from the Direct Marketing Association (DMA) for Connected Device Registration and the Global Warranty and Service Contract Association (GWSCA) for increasing product registration and the sale of service and maintenance plans using Photoregister – a mobile solution launched in September 2014.

Harry Chiu joins Registria as Chief Operating Officer and Executive VP of Professional Services. A proven Software-as-a-Service (SaaS) veteran with over 25 years of experience building and scaling world-class software product and professional services organizations, Mr. Chiu joins Registria from successful roles as COO at Social Solutions and leading Product and Services for Kenan Systems. In both cases, he was successful in managing the companies through periods of rapid growth while sustaining high levels of quality and customer satisfaction. Mr. Chiu has an MBA and Masters in Engineering from Stanford and MIT.  >See Bio

Vipin Hegde joins the Company as Senior VP of Engineering with a focus on leading the company’s product and technology development, technology operations and security and compliance. Mr. Hegde has 19 years of experience building innovative products and managing engineering teams around the world. Most recently, he led the engineering and product development functions for Marble Security and IronKey (both acquired by Imation), as well as Myers Internet (acquired by MGIC). Mr. Hegde has a B.E. in Mechanical Engineering from Pune University. >See Bio

Registria will expand its operations in Silicon Valley by opening a new Product Innovation Center of Excellence to be located in Mountain View, CA. Mr. Hegde will lead the Product Innovation Center and also oversee the expansion of the team’s engineering resources into Europe.

“Our clients have readily adopted the products we built last year to give them SaaS-based capabilities in both Mobile and designing Smart Products for the ‘Internet of Things,” stated Chris McDonald, CEO of Registria. “The addition of Harry and Vipin is a reflection of leading product brands entrusting us with a larger and more strategic role in connecting to their buyers and orchestrating a remarkable ownership experience.”

As part of the Company’s changes to the leadership team, Registria Chief Technology Officer, Sunil Karkera, will continue to be actively involved as he moves into a Technology Advisory role with the Company. Kelly Forese, who most recently served as Chief Operating Officer, will also move into an advisory role with the Company.

“The efforts Kelly and Sunil have put forth speak for themselves. We are very grateful to them for helping build a tremendous foundation and remaining important advisors to the Company through its next stage of growth,” commented McDonald.