We believe manufacturers should know their customers. Whether a brand sells direct, through retailers or via indirect channels, connecting with the end customer creates great value.
There is a monumental shift in our midst—one in which brands are extending their product functionality and experience far beyond the products themselves.
We believe businesses and consumers want to interact with the makers of the brands they buy. Their expectations are greater than ever—with loyalty, advocacy and repeat purchases at stake.
We believe ubiquitous connectivity is a unique opportunity for manufacturers to reinvent their products, making them better, smarter, and baking the customer experience directly into the product’s functionality. Brands that make the best first impression right out of the box or on power up will lead their category.
We believe that there is a monumental shift in our midst—one in which brands are extending their product functionality and experience far beyond the products themselves. We’re talking wearable technology, smart homes with interactive systems and appliances, self-aware routers and storage devices and software and subscriptions that are delivered and managed from the cloud.
We believe the term “product registration” now means products that connect, wired or wirelessly, to a networked ecosystem and deliver an interactive, highly relevant customer experience.
We believe paper registration cards are online traffic drivers, typically performing better than online advertising to identify customers, and that they occupy an important place in the marketing mix. We’ve also seen the power of embedded registration lift manufacturers’ ability to identify and connect with their customers to 100%.
We believe manufacturers should sell direct while simultaneously supporting retail, reseller and indirect channels. Channel conflict is not an impediment. It is simply the absence of a plan that effectively extends the demand chain in today’s digital economy.
We believe manufacturers should be able to tap into these technologies and reinvent their product and customer experiences without signing up for large consulting retainers, expensive enterprise software licenses or big systems integration projects.
In fact, we believe it should be simple to get started, and that time to value should be measured in days not months.
We believe results should be clear and measureable.
Bottom line, we believe in your bottom line.